SUSTAINABILITY

PARTNERING WITH OUR SUPPLIERS, WE ARE DEDICATED TO ENSURING THAT EVERY STUPID GENIUS™ GARMENT IS PRODUCED WITH RESPECT FOR THE ENVIRONMENT AND THE PEOPLE BEHIND IT. OUR PIECES ARE CRAFTED IN COLLABORATION WITH ITALIAN MANUFACTURERS COMMITTED TO A SUSTAINABLE AND ETHICAL PRODUCTION CHAIN.

EACH PIECE IS MADE FROM PREMIUM COTTON FABRIC, WOVEN AND MANUFACTURED IN ITALY ACCORDING TO STRICT QUALITY AND SUSTAINABILITY STANDARDS. STUPID GENIUS™ PROUDLY COLLABORATES WITH A NETWORK OF SMALL, ARTISANAL BUSINESSES, KEEPING PRODUCTION LOCAL AND SUSTAINABLE. THIS APPROACH REDUCES ENVIRONMENTAL IMPACT AND SUPPORTS LOCAL CRAFTMANSHIP.

FROMM FABRIC TO FINISHED PRODUCT, EVERY STAGE IS DESIGNED TO MINIMIZE WASTE AND PRESERVE MATERIAL QUALITY, WITH INDIVIDUAL QUALITY CHECKS ON EACH PIECE BEFORE SHIPPING. TO EXTEND GARMENT LIFE, WE RECOMMEND WASHING AT LOW TEMPERATURES (MAX 30º) AND AVOIDING TUMBLE DRYING.

WEARING STUPID GENIUS™ MEANS CHOOSING A STYLE THAT RESPECTS THE PLANET, THE CULTURE BEHIND EVERY PIECE, AND BLENDING SUSTAINABILITY WITH EUROPEAN CRAFTMANSHIP.